Written in January 2024, about EventSign at the time. See what EventSign does today.
Event organizers constantly look for new ways to improve their events and increase sponsorship revenue. Dynamic event signs, available through platforms like EventSign, do more than display sponsor logos: they open up new ways to generate revenue and engage sponsors.
- Room schedules with ads and sponsor logos, generated automatically
- Sponsor logo loops and promotional videos
- Space for last-minute sponsors, updated in real time
- Premium packages that justify higher rates
Beyond static prints: what dynamic event signs do for sponsors
Dynamic event signs go a step beyond static prints. They are versatile digital displays that do much more than show fixed logos. Here is how they can increase your sponsorship revenue.
Room schedules with ads and sponsor logos
With EventSign’s native integration with ProjectSheet.io, your event schedule and each session’s information card are generated automatically, and all your sponsor logos and banner ads are synchronized and displayed automatically too.
Sponsor logo loops
Static prints only show fixed logos. Dynamic event signs create eye-catching loops that show sponsors in an engaging way, giving them more visibility and giving your event a modern touch.
Promotional videos
One of the most powerful features of dynamic event signs is playing promotional videos. Offer top-tier sponsors their video ads on screen: it gives them a unique platform for their products or services, and increases your sponsorship revenue.
Locking in last-minute sponsors
Dynamic event signs open the door to last-minute sponsorship. Here is how.
Real-time updates
Static prints need lead time for design and production. Dynamic event signs show new sponsor logos and messages in real time, and the native ProjectSheet.io integration makes it even easier, so you can secure sponsors even as your event unfolds.
Content that stands out
Last-minute sponsors want to stand out quickly. Dynamic event signs give them prime advertising space for a special promotion, an announcement or an exclusive offer, with an immediate impact.
Increasing sponsorship revenue
The added advertising and sponsorship opportunities of dynamic event signs can significantly increase your event’s revenue. Here is how.
Premium sponsorship packages
Include dynamic event signs in your sponsorship packages to offer premium options: prominent screen time, video ads and exclusive slots in the logo loop, at higher rates.
More engagement for sponsors
Dynamic event signs give sponsors more interactive ways to connect with attendees, such as promotional videos, or gamification like a prize draw to collect leads. Sponsors see the value of these channels and invest more, which increases your revenue.
In summary
Dynamic event signs, available on platforms like EventSign, help event organizers unlock new sponsorship opportunities, increase revenue and engage sponsors in new ways. They go beyond static prints with room schedules, session details, logo loops and promotional videos, and their flexibility lets you secure last-minute sponsors: a smart investment for your event’s success.
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