Optimizing Attendee Engagement with EventSign at GoSec 2024

About GoSecure

Gosec is a leading yearly cybersecurity conference in Montréal, Québec.

It offers two days of rich learning and networking opportunities for cybersecurity professionals.

The Challenge

Discover how Gosec, one of the most prominent cybersecurity conferences in Canada, elevated their 2024 event experience with Digital Event Signs.

With EventSign, Gosec improved the way they share real-time information with their growing audience.

Improved Event Schedule Navigation

With multiple sessions happening in parallel, attendees need an easy way to find the right rooms and stay informed about session start times and changes.

Increased Visibility for Highlighted Sessions

Key talks and workshops need extensive promotion throughout the venue. This helps increase participation, even with last-minute schedule changes

Maximized Visibility for Sponsors

Sponsored sessions, marketing content and featured activities benefit from better visibility to reach a wider audience

Dynamic Communication of Updates

Digital Event Signs are a faster and better alternative to manual announcements and printed schedules updates for timetable changes. This helps spread information quicker and reach more attendees

What we did

EPEAK Studio introduced EventSign, a smart digital signage solution designed to provide real-time information to GoSec attendees throughout the conference. 

Apart from optimizing attendee engagement, deploying EventSign provided many other benefits.

Real-Time Digital Schedule Integration

EventSign was implemented across multiple high-traffic areas within the venue.
In fact, this digital signage solution was directly integrated with GoSec’s event management platform. As a result, it could display the latest session schedules, speaker details, and room locations in real-time.
This ensured attendees had access to the most accurate information at all times.

Dynamic Updates for Last-Minute Changes

Through a centralized dashboard, organizers were able to instantly update the digital signage with any schedule changes, cancellations, or room adjustments.
This allowed attendees to stay informed and reduced the confusion caused by last-minute modifications.

Enhanced Session Visibility

The screens were strategically placed to maximize the visibility of sessions, featuring rotating content that highlighted upcoming talks, keynote sessions, and workshops. This improved the overall promotion of events and ensured attendees did not miss highlighted sessions.

Maximized Sponsor Visibility

The digital event signs feature a rotating display feature. Thanks to that, event organizers could show sponsor logos, videos, QR codes, giveaways or any other marketing material all day long.

Results

The introduction of EventSign at GoSec 2024 significantly improved the attendee experience and conference organization. Key outcomes included:

Optimizing Attendee Engagement

Attendees had real-time access to session information, allowing them to plan their time more effectively and reducing the likelihood of missing key talks. This led to higher satisfaction with the overall event experience.

Increased Session Attendance

The dynamic display with real-time automated updates helped attendees access accurate information at any time. This helped increase session attendance.

Improved Sponsor Visibility

The dynamic, rotating content on the digital signage significantly improved the visibility of sponsors. In turn, this helps increase sponsorship revenue for the event.

Efficient Management of Schedule Changes

Organizers could quickly communicate any schedule changes, ensuring that attendees were always informed of the most up-to-date event information. This streamlined event operations and minimized the confusion that typically occurs with last-minute changes.

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