The Inland Empire Community Foundation (IECF) strengthens Riverside and San Bernardino communities through philanthropy, grantmaking, and nonprofit support, fostering equity and lasting impact.
IECF (the Inland Empire Community Foundation) is a prominent philanthropic organization. To acquire funding, they host high-profile events, supported by key sponsors.
IECF decided to increase sponsor visibility in order to ensure they receive the recognition and audience engagement they deserve. Indeed, traditional event signage methods such as static prints or TVs with static USB content have several limitations:
Standard static signage does not offer dynamic opportunities to highlight sponsors effectively, especially in crowded event spaces.
Legacy signage lacks interactive elements that could engage attendees with sponsors’ messages, promotions, gamification and branding.
Updating and managing content for multiple sessions and sponsors across different event areas can be cumbersome and does not happen instantly.
IECF needed a cutting-edge solution that would modernize their event experience, elevate sponsor visibility, and offer dynamic engagement opportunities for both sponsors and attendees.
EPEAK Studio deployed EventSign, a smart signage solution, and integrated it with Swapcard, a leading event management platform. This integration created a seamless experience for event organisers, attendees and sponsors.
We implemented EventSign, which provided high-definition, customizable digital screens strategically placed throughout the event venue. These screens showcased sponsor logos, promotional videos, and real-time messages, ensuring sponsors had high visibility throughout the event.
Through the Swapcard app, attendees could interact with sponsor content displayed on the EventSign screens.
This included scanning QR codes to load session pages, accessing sponsor promotions, downloading brochures, and even participating in sponsor-led activities, all facilitated through their smartphones.
These features and activities increased event sponsor visibility and attendee engagement, delivering more ROI to the event’s partners.
We provided a centralized content management system that allowed IECF event organizers to easily update signage in real-time.
This ensured event organisers could make last-minute updates, and new information was instantly reflected across all screens without disrupting the flow of the event.
The integration of EventSign and Swapcard provided IECF with a comprehensive, modernized solution to communicate easily and efficiently with their audience.
These dynamic event signs enhanced sponsor visibility, audience engagement, and overall satisfaction. Key outcomes included:
Sponsors experienced a 45% increase in attendee engagement through dynamic signage and interactive displays compared to previous events with static signage.
With QR codes, real-time messaging, and interactive features, attendees were more engaged with sponsor content, resulting in a higher number of interactions, such as downloads and inquiries.
Event organizers could manage sponsor content more effectively, reducing the time spent on signage logistics by 300%, while allowing sponsors to update their messaging as needed during the event.
The smart signage provided by EventSign blended seamlessly with the event’s digital ecosystem via Swapcard, enhancing the overall attendee experience.
